Top 15 Email Marketing Tools
Email Marketing Tools
The primary objective of marketers is to increase revenue for the businesses or individuals they represent. Whether they are marketing a startup or one of the Fortune 500 companies, they put in an incredible amount of effort to build a great reputation for the brand, educate customers, and generate conversions.
In order to do this, marketers depend on a wide variety of communication trends, ranging from email to social media, that are effective in establishing a conversation between businesses and the audiences they target.
Email is the one form of communication that stands out from the others when it comes to doing business. It shouldn’t come as a surprise that the majority of millennials (73 per cent) value email as their primary channel for conducting business communication.
Email’s lightning-fast speed, along with its effortless ability to cross international boundaries and time zones, effectively broadens your company’s access to customers in every corner of the globe.
Email marketing Tool is an effective method that ticks all the boxes when it comes to solutions for marketing. It is efficient in terms of time and money, in addition to being dependable. Helps to maintain healthy connections with customers or end users and communicates with a large number of people.
Sender
Check out Sender if you’re searching for a very inexpensive all-in-one marketing platform that includes the capability to handle both email and SMS campaigns with simplicity from inside one easy dashboard.
In addition to providing access to an extensive library of prepared popups, inbuilt forms, and email newsletters, every plan provides a considerable amount of access to all Premium features, such as workflow automation and segmentation.
Because of their concentration on their own infrastructure and IP control, as well as a stringent no-spam policy in the background, Sender is one of the few email marketing platforms that claim a significant focus on inbox delivery.
Get Response
GetResponse Keeps your contact information up-to-date and organized and develops sophisticated advertising strategies. You are able to add custom fields to contact lists, copy contacts, and do searches inside the contacts area. In addition, the contacts section provides you with the opportunity to duplicate contacts.
GetResponse will keep track of the number of subscribers who open your emails, make a complaint, unsubscribe, or click on links. In addition to this, you will be aware of the total number of e-mails that were not successful in reaching their intended recipients for any reason. You may also investigate the factors that led consumers to cancel their subscriptions.
The data are presented in the form of bar graphs and pie charts, each of which has clear labels. After sending out surveys to participants, you will have the opportunity to examine a summary of the findings. Help and assistance are provided in a variety of formats, including frequently asked questions (FAQs), webinars, PDFs, video lessons, and articles from the learning centre.
HubSpot
As a free service, HubSpot provides a powerful and feature-rich email marketing platform well suited to expanding enterprises. Using the drag-and-drop interface of the email builder, you are able to easily design marketing emails that are professional in appearance and help you expand your audience.
Because the email builder uses a simple drag-and-drop interface, there is no need to wait for assistance from the IT department or from designers.
Aside from the free email tool, the HubSpot CRM is also available at no cost and can be used to make personalized interactions with clients. Since HubSpot Email is integrated with HubSpot CRM, you can easily send personalized messages based on data you already have about your contacts.
To make your contacts feel special, you may use the CRM to include their first name and business name in your emails, and the CRM will keep track of any responses you get from them. Up to 2,000 emails may be sent each month using the HubSpot email tool at no cost.
Mad Mimi
Using the simple WYSIWG editor that Mad Mimi provides, users are able to easily create emails that are suitable for professional use. Select from 39 different social sharing buttons in your email’s customization options, including share, like, pin, and retweets.
You may create new email marketing campaigns from scratch, or you can duplicate existing campaigns and edit them using the clone tool. This allows you to make changes to the original document without affecting any of the past versions of your work.
Because the deletion of your email campaigns can always be undone, there is no reason for those of us who are prone to making mistakes to be concerned about accidentally deleting our email campaigns.
Because of the thorough reporting options, you will be able to view a great deal of information, including the number of emails that were opened, the number of embedded links, the number of shares on social media, and much more. It is also possible to get information on the links that are clicked on by a certain user. Through its integration with Google Analytics, Mad Mimi is able to provide comprehensive data and click monitoring.
Sendinblue
Sendinblue provides a number of different nurturing tools, such as their user-friendly sign-up form option, landing page editor, and email editor which is both user-friendly and responsive, to assist you in effortlessly converting leads into paying clients.
Sendinblue is one of the most effective email platform options that are currently available. In addition to being a clever all-in-one digital marketing solution, Sendinblue also provides additional reporting and a large number of templates that can be customized, making it one of the most complete digital marketing choices available.
With Sendinblue, you can simply create an email marketing plan in a short amount of time, in addition to managing SMS and site chat messages, integrating Facebook ad management, and keeping track of everything with a built-in CRM for convenience.
AWeber
Utilizing the autoresponder function that is provided by AWeber is a fantastic approach to engage your clients. You will get access to more than 150 email templates, which will ensure that the process of email design goes off without a hitch.
Integrating your email marketing account with many other digital services can allow you to improve a variety of different company operations. If you are using a service such as Salesforce, you can configure your account so that it displays automatically which customers are subscribed to AWeber emails and the emails that they have received from you.
You can also choose to display the total number of emails that each customer has received from you.
Your AWeber account may also integrate with some of the most well-known shopping cart solutions, giving you the ability to add new customers whenever one of your website’s visitors makes a purchase there. Visit AWeber Labs to develop your own strategies and services that save your time via the use of the AWeber API if you want to take your marketing efforts to the next level.
When you have access to this level of versatility, you have the ability to fully focus on consumer information in order to better optimize marketing campaigns.
MailChimp
MailChimp is used by over 14 million consumers and is particularly popular among small and medium-sized enterprises. It acquired a reputation for being easy to use and for focusing on email templates and opt-in forms that were both aesthetically pleasing and eye-catching.
MailChimp also interfaces with a broad variety of third-party applications, including numerous eCommerce systems like as Shopify, Magento, and BigCommerce, to mention just a few. A trigger-based message system, spam score checks, and a comprehensive set of reporting options are all included as features. A preview of your messages may also be seen in a variety of email clients and geo-targeting can be used.
It is completely free for the first 2000 members, and then costs around $5 per month for each additional 500 subscribers after that. For enterprise-level capabilities, they demand a monthly fee of $199.
Salesmate
Salesmate CRM is a comprehensive customer relationship management (CRM) and automation software that is hosted in the cloud and may help you streamline your sales, marketing, and customer care operations. The powerful capabilities of Salesmate may be used across all channels, including e-mail, text, chat, online, and phone conversations, as well as e-Commerce.
You are able to automate your email marketing campaigns using Salesmate, and then optimize them based on the analytical insights that are generated. In addition to email marketing, Salesmate gives you access to a variety of additional capabilities that may assist you in streamlining all aspects of your company’s operations. In addition, you’ll have the ability to manage your contacts and deals, as well as develop automated journeys, collect leads, and do a great deal more!
Salesmate is well suited for the use of small and medium-sized enterprises, as it helps to increase the number of leads generated, the number of sales closed, and the number of long-lasting connections built with customers.
It is an all-in-one solution that may save a lot of time and money by replacing a number of separate systems. The email marketing automation software on the market is quite competitive, yet Salesmate consistently ranks among the top options.
MoonMail
This email marketing software makes it easier for digital marketers and owners of small companies to send emails to their consumers that are dynamic and highly engaging. This web-based platform, which is hosted in the cloud, has the most effective email automation software and has the broadest reach. This program provides you with the ability to deal with your client via a variety of different social media platforms, including Facebook Messenger, WhatsApp, and SMS messages.
The most notable benefit of this email marketing software is that you are only charged for actual emails sent, regardless of how many people are really subscribed to your email list.If you want to take advantage of the price structure of this email marketing software, you can consider enrolling in a monthly upgrade plan that removes all of the burdens off your shoulders.When it comes to email marketing through the cloud, this is the email marketing system that is your best option.
Litmus
You may test and monitor your email campaigns with the help of the Litmus tool, which is a very flexible and multipurpose application. Besides the usual candidates like Chrome and Outlook, you can also test your emails on iOS, Android, and Windows Phones.
Make sure your material is optimized for every specific device by using Litmus for render testing, and use it to check for any compatibility issues. By just clicking a button, Litmus will produce a test email to an address, which you can then send to your ESP in order to see how it displays across more than 40 clients and devices.
In a few of minutes, you will begin to see the supported browsers, Internet service providers (ISPs), and devices that you desire.
After running the email through the landing page test, you will get an overlay of the email with detailed results for every link within minutes. The ESP tracking report will install a tracking pixel into your email, and it will provide you with subscriber information such as how and where the email was viewed, how much time the individual spent reading it, and whether or not the email was organically shared or printed.
Reach Mail
When you use the Message Testing function of Reach Mail, you can get a direct comparison of the performance data of up to five different individual email campaigns. This tool also looks at varied subject lines or content inside each email, allowing you to optimize the subject line phrasing or assess how any specific email performs in comparison to others.
This function also allows you to choose the proportion of your subscriber list that will be utilized to test the message. When the so-called “test campaign” has been completed, the system will provide a snapshot report that compares the open and click rates of each version.
The only thing left for you to do is choose the email that has performed the best among the bunch, and then set up the remainder of your scheduled messages.
Reach Mail provides you with the opportunity to choose an email template from among several hundred available options, or you can choose to have one of their designers create a customized email layout for you.
The more advanced tracking options allow you to see information such as which users clicked on your links, how many people forwarded your message, and which individuals checked out.
Infusionsoft
The initial investment in Infusionsoft may be expensive, but the return on investment (ROI) that it delivers will blow your mind.In the United States, the return on investment (ROI) for email marketing is, on average, 44%.
According to case studies, individuals who used Infusionsoft saw a rise in profits of more than 300% and a growth in sales of almost eight times while constantly utilizing the software.
Start by going through the steps of making a purchase and setting everything up, then go on to participating in the Kickstarter session, and lastly, configure your automatic marketing campaigns. The campaign’s flowchart presentation will have you convinced in no time.
Creating email campaigns is a lot of fun, and it’s satisfying to know that your clients are being cared for and engaged with in a highly customized manner even when you’re not paying close attention to them.
The CRM’s lead scoring tool is a great highlight, despite the fact that it does nothing particularly exceptional, but it is still typically better and more capable than most other CRM solutions.
Pabbly
Pabbly is software for email marketing that allows users to send bulk emails by connecting to SMTP or an external SMTP server. Pabbly allows users to have unrestricted access to SMTP routing, workflow automation, email planning, and a lot of other features. The tool’s built-in marketing automation and autoresponders allow you to pre-plan emails and set up automated answers to save time and effort.
In addition, Pabbly provides users with adaptable email templates and an email editor that uses a drag-and-drop interface, making it simple to make personalized adjustments. You can optimize your email marketing and campaigns by monitoring metrics like bounce rate, open rate, and CTR with the help of email tracking.
Constant Contact
A well-known provider of email marketing services, Constant Contact is an excellent choice for businesses in a wide variety of fields. Over one hundred pre-made email layouts are included with the service, and you have the option of using them exactly as they are or customizing them.
When you’re satisfied with how your email appears, it’s simple to set it to go out at a time that’s convenient for your contacts.
You may also have emails sent out at a regular cadence to honor special occasions. For instance, you might have a regular email go out on each customer’s birthday. This is in addition to drip email campaigns, which send out emails gradually over time.
After an email contact list has been submitted, you will get automatic updates about bounces and unsubscribes. You are also able to conduct particular sorts of campaigns using the “Plus” tools that are available via Constant Contact.
These campaigns include discount offers, contribution collecting, and survey distributions.
ActiveCampaign
The marketing capabilities offered by ActiveCampaign include a number of different aspects, one of which is an email marketing service. With this program, it’s simple to include contact information in an email and make it seem more personal.
In addition, you may do a split test with as many as five distinct email versions to see which content is most successful. In addition, there is a built-in spam tester that examines incoming messages to determine whether or not they are likely to be classified as spam.
If you upgrade from the Lite plan to the Plus plan, you will have access to more powerful automation tools. For instance, you may assign a score to contacts depending on the level of engagement they have shown, split test, and get a visual overview of all of your automation and the way in which they are connected to one another.
When you upgrade to the Plus subscription, you’ll have access to additional tools for a variety of marketing channels, such as SMS and landing pages.
During the free trial period of fourteen days, you will be able to test the platform with a restricted number of contacts and email sends. Live chat and email assistance are both included with every subscription.
